Our Approach
We’ve reimagined strategy for the future of work.
Digital transformation is reshaping the future of business and work. Because of this, businesses are now facing greater levels of uncertainty and competition across their core value proposition, operating model and ability to retain and attract talent.
In order to find, capture and sustain value in the digital era, the traditional top-down approach to strategy needs to evolve.
To make the leap, we believe a more inclusive, collaborative approach to strategy is required to unlock your team’s potential.
It’s based on the understanding that your business strategy, finances and people are interconnected - and that the key to building a thriving and valuable business is to have all three aligned and working together.
Our Principles
To optimise performance holistically and build a thriving and sustainable business, we’ve defined 5 strategy principles that drive value creation.
When combined, these 5 principles provide a systematic way for your team to understand the logic driving the overall strategy and know which strategic initiatives to prioritise to drive the largest impact for your business.
Principle #1: Aim High
An inspiring vision is vital as this will motivate you and your team to dig deep especially, when navigating the most challenging times. Essentially, you’re inviting people on a journey. To stand out, it needs to be exciting, meaningful and different from your competitors. Most importantly, your vision must be anchored in your values.
Principle #2: Establish Strong Roots
To grow and defend a distinct, profitable niche you need strong roots grounded in your core capabilities, standout strengths and an ecosystem of valuable relationships. In turn, your positioning needs to align with your vision and long-term zone of opportunity. Strong positioning is foundational so it’s essential to get it right. Weak positioning will undermine everything that follows.
Principle #3: Grow Straight Towards the Light
Based on your long term trajectory, remain relentlessly focused on optimising your resources to deliver valuable, differentiated offerings that your target market love. Don’t branch out and dilute your focus. (Note, this is distinct from valuable adjacencies - see Principle 5). Prune offerings as they become commoditised.
Principle #4: Strengthen your core segment by segment
Systematically fine-tune every aspect of your business model and funding model to create further advantages, minimise waste and mitigate risk.
Principle #5: Thrive in a bamboo cluster
Seek attractive adjacent opportunities complimentary to the core business to strengthen your market position, build valuable synergies and economies of scale.
Our Framework
Like plants, businesses are living, dynamic systems. Consequently, our Bamboo Strategy Framework™️ is modelled on the remarkable bamboo plant which thrives in tough environments and achieves an extraordinary return on investment by virtue of its strength, flexibility and rapid growth.
Our systematic and holistic approach provides a simple, intuitive and practical way for businesses to navigate the often complex and messy strategy work required to accelerate growth and create sustainable value.
The Bamboo Strategy Framework™️ integrates the essential principles of business strategy, financial strategy and people strategy.
Each ‘strategic pillar’ prompts specific choices about how and where you should invest your time, capital and resources in order to compete and maximise value.
Business Strategy
How confident are you that your business is still focused on valuable, long-term market opportunities?
Do you have a compelling vision that is attracting the right talent and customers?
How are you leveraging your core business strength(s) to compete?
Financial Strategy
What resources do you require to deliver your strategy?
Are you confident that your strategy is sustainably funded?
Are you optimising the allocation of resources to your most valuable opportunities?
People Strategy
Is your team engaged with your strategy and do they clearly understand how their roles contribute to success?
Are there clear decision rules?
Do they have clear metrics for evaluating performance?
Ready to unleash your team’s potential?
Get in touch via the form below to see if we’re the right partner to help you grow.